Promotional illustration for a local music store's campaign.
Brief:
A musical instrument shop needed a bold, eye-catching visual to promote their seasonal sale and energize their customer base.
A musical instrument shop needed a bold, eye-catching visual to promote their seasonal sale and energize their customer base.
Idea:
I illustrated a fictional band called “Capital Gain” — a hardcore group of suit-wearing musicians — performing to a crowd of passionate fans. Dynamic lighting, saturated colours, and a comic-style “SALE” shout-out created a sense of urgency and excitement.
I illustrated a fictional band called “Capital Gain” — a hardcore group of suit-wearing musicians — performing to a crowd of passionate fans. Dynamic lighting, saturated colours, and a comic-style “SALE” shout-out created a sense of urgency and excitement.
Results:
The artwork became a standout visual in the store’s campaign, drawing attention online and in-store while playfully blending commerce with musical energy.
The artwork became a standout visual in the store’s campaign, drawing attention online and in-store while playfully blending commerce with musical energy.
