A looping animated illustration exploring how we communicate—then and now—reimagined as a speculative telecom campaign across public and digital spaces.
Brief
Create a looping animated illustration that reflects how people connect across generations of communication—past, present, and future. The piece needed to function as a flexible visual asset, capable of living across public, digital, and brand environments remaining effective when viewed without sound.
Idea
I designed It’s Connection as a dense, character-driven illustration that traces the evolution of communication—from analog tools to modern devices—through gesture, expression, and repetition. The looping format reinforces the idea that while technology changes, the human need to connect remains constant.
Application
The animation was developed as a speculative campaign asset for a telecommunications brand:
As an urban digital billboard, it creates a moment of human recognition within fast-moving public space.
In social media feeds, the loop naturally captures attention and rewards repeated viewing.
As a website hero or digital signage element, it functions as a welcoming brand statement—quiet, confident, and human.
Result
It’s Connection demonstrates how illustration and motion can communicate emotional clarity at scale. Designed for continuous playback and real-world application, the piece shows how thoughtful visual storytelling can anchor a brand message—without explanation, interruption, or excess.
Large digital billboard in an urban setting displaying a colourful illustrated campaign with the headline “It’s More Than Technology. It’s Connection.” and the Open Signal Mobile logo.
Animated GIF. Colourful illustrated scene showing people communicating through different technologies across time, including radios, phones, and digital devices, connected by looping lines and gestures.
Four variations of the Open Signal Mobile logo shown on pink, yellow, blue, and black backgrounds, demonstrating brand color flexibility and contrast.
Close-up detail of a colourful illustrated scene showing people and communication devices, displayed above a design colour palette with circular swatches labeled with hex colour codes.
Smartphone screen showing a social media post featuring the same illustrated communication artwork with the headline “It’s Connection.”
Laptop computer displaying a website homepage for a mobile brand, featuring a colorful illustrated hero image with the headline “It’s More Than Technology. It’s Connection.” and the Open Signal Mobile logo.
Colourful illustrated scene showing people communicating through different technologies across time, including radios, phones, and digital devices, connected by looping lines and gestures.
