Looping animated illustration for human-centred communication.
Brief
Create a looping animated illustration that reflects how people connect across generations of communication—past, present, and future. The piece needed to function as a flexible visual asset, capable of living across public, digital, and brand environments without relying on text or sound.
Create a looping animated illustration that reflects how people connect across generations of communication—past, present, and future. The piece needed to function as a flexible visual asset, capable of living across public, digital, and brand environments without relying on text or sound.
Idea
I designed It’s Connection as a dense, character-driven illustration that traces the evolution of communication—from analog tools to modern devices—through gesture, expression, and repetition. The looping format reinforces the idea that while technology changes, the human need to connect remains constant.
I designed It’s Connection as a dense, character-driven illustration that traces the evolution of communication—from analog tools to modern devices—through gesture, expression, and repetition. The looping format reinforces the idea that while technology changes, the human need to connect remains constant.
Application
The animation was developed as a speculative campaign asset for a telecommunications brand:
The animation was developed as a speculative campaign asset for a telecommunications brand:
As an urban digital billboard, it creates a moment of human recognition within fast-moving public space.
In social media feeds, the loop naturally captures attention and rewards repeated viewing.
As a website hero or digital signage element, it functions as a welcoming brand statement—quiet, confident, and human.
Result
It’s Connection demonstrates how illustration and motion can communicate emotional clarity at scale. Designed for continuous playback and real-world application, the piece shows how thoughtful visual storytelling can anchor a brand message—without explanation, interruption, or excess.
It’s Connection demonstrates how illustration and motion can communicate emotional clarity at scale. Designed for continuous playback and real-world application, the piece shows how thoughtful visual storytelling can anchor a brand message—without explanation, interruption, or excess.
