Animated explainer video for international nonprofit's rebrand and donor engagement.
Brief:
Children Believe needed a 2-minute animated video to support their brand refresh and clearly explain how donations from the Gifts for Good catalogue directly help children and families around the world. The tone had to be culturally sensitive and visually aligned with their new brand strategy.
Children Believe needed a 2-minute animated video to support their brand refresh and clearly explain how donations from the Gifts for Good catalogue directly help children and families around the world. The tone had to be culturally sensitive and visually aligned with their new brand strategy.
Idea:
I partnered with their internal creative team to design, storyboard, illustrate, and animate a warm, uplifting explainer video. The visuals were crafted to celebrate dignity and impact, helping donors understand the tangible results of their giving — all while fitting seamlessly within strict brand guidelines.
I partnered with their internal creative team to design, storyboard, illustrate, and animate a warm, uplifting explainer video. The visuals were crafted to celebrate dignity and impact, helping donors understand the tangible results of their giving — all while fitting seamlessly within strict brand guidelines.
Results:
The final video became one of the organization’s top-performing YouTube assets, significantly increasing viewer engagement and strengthening donor connection through clear, compassionate storytelling.
The final video became one of the organization’s top-performing YouTube assets, significantly increasing viewer engagement and strengthening donor connection through clear, compassionate storytelling.
Client: Children Believe
Website: https://childrenbelieve.ca/
Credits
Art Direction: Dave Tsigoulis
Written By: Brianne Binelli
Story Boards / Illustration / Animation: Derek R. Douglas
